Concise Dictionary of merchandising

Here is a brief dictionary-guide for the novice job seekers in the area of ​​merchandising.

Manager. In the broadest sense of the word - managing. In a broader - anyone.

Office Manager - read as a secretary. Synonym jobs "administrative assistant" - the administrator in the office. By the usual secretarial work required office skills and added a bunch of parallel responsibilities.

 HR Manager - an employee of the personnel department, staff recruitment in a large company, who knows a little bit of psychology, office work, she knows how to conduct trainings and interviews.

Advertising Manager - still advertising agent. It runs through the city, or ring up the office of potential customers. Ideally, advertising manager is engaged in development of specific advertising orders, or thinks the strategy of the advertising company. But not in any way seeking customers.

 Sales area manager - Sales store or retail chain.

Content manager - Moderator, the site administrator or group of sites. It manages the content and structure of a web-site and monitor its content.

Brand Manager - man, puzzled promoting a particular product or brand. He developed advertising campaigns for brand promotion danogo. Necessary analytical thinking, knowledge of the fundamentals of the economy and pr.

Merchandiser - from "merchandising" - the science of how to quickly sell the goods from the shelves. The term and the rest came from abroad. Numerous studies experts figured out what influences buyers. As a result, they concluded that each product must occupy a certain regiment, laid out in a certain sequence and colors. All this supposedly improves the number of sales. Beyond that, as the goods exhibited on the shelf where the hanging price tags and posters, and should watch merchandiser.

Supervisor - Head Merchandiser. You must have a private car, what would have time to navigate through the entire area of ​​the city, checking for 20-30 stores per day, controlling a group of merchandisers. Sometimes the supervisor monitors the promoters. Promoters handing out flyers on the street or in a store, offer to participate in promotions "Gift with purchase," or tasting a new sausage.

Another common type of ads: "An employee in the office. Decent salary ", with an indication of the mobile phone and the name of who to contact. Under these ads usually hidden "strange" the office and have to deal with is absolutely not an office job. Will likely have to "vparivat" citizens new super-efficient cosmetic products made in China, or help from all the diseases of the belt "Hair of the Dog" by an unknown animal.

It is better to ask in more detail at the interview, what specifically will have to engage in a new workplace.